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mulberry > Intel > Building Backlinks: A Common Beginner's Mistake

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Building Backlinks: A Common Beginner's Mistake

By Christina Mulberry

If you've been involved in making money online for longer than a week or two, then you've no doubt encountered the concept of building backlinks to drive traffic to your website or webpages. By building backlinks, especially "DoFollow" backlinks, your page will be recognized as having authority by search engines such as Google. With this new found authority, that page will rank higher in searches, increasing the likelihood it will be found and traffic will flow it's way.

When internet or affiliate marketers try to build backlinks, you've probably also learned that there are a number of ways to do this. Writing articles on sites such as Qondio, Bukisa, EzineArticles, Gather, and so forth is one method. Links back to your webpages can be included in the author bio or other appropriate section. Adding a link to your webpage or blog in your signature when posting in related forums can also gain your pages some backlinks. Adding your links to appropriate directories works as well.

Starting a blog, or two, or three, will also give you a place to sprinkle those backlinks. In fact commenting appropriately on the blogs that others write can build backlinks from your signature line as well. In addition, any content that you create can be bookmarked on social sites to provide additional backlinks.

However, one simple way of gaining backlinks that seems to be frequently overlooked by beginners is cross linking to your own content. Here's an example. I write a content page on Squidoo about "Turkey Run State Park in Indiana". Then I write a page on Hubpages about "Shades State Park in Indiana", another on Qondio about "The Benefits of Hiking", and finally an article on "Ten Things to Take on a Family Hike" on Bukisa. Once these are done, it's often both easy and appropriate to do some cross linking between them.

How to best do this linking is dependent upon the platform used. Some sites require you to link only in the author bio section, others allow it within the body of the article. Some sites limit you to one or perhaps two links, others allow more. You'll want to sprinkle them around. Don't over do it.

You only want to link related content. In this way, the search engines will recognize the relevance and your users are more likely to visit your other linked pages and benefit from the fact you've included them on the page.

In general, you want your inbound links to a given page to come from a variety of domains. This is one of several reason why you want to publish on multiple sites verus just one. Since you'll be using a variety of writing sites, blogs, and so forth to create content, you can gain a lot of backlinks from a variety of domains using your own content.

Even linking within your own cluster of content on a given site is useful however. For instance, you might write an entire series of Hubs on paper mache'. If you link those pages within the Hubpage site, then traffic may flow one to the other. In addition, you create a tag cloud. With multiple pages on related topics connected, you're also likely to gain search engine attention and traffic. Hubpages and Squidoo make this particularly easy to do with Link Modules and Lensrolling features.

However you decide to do it, taking the opportunity to cross link appropriately among your own webpages is wise. It's the easiest way to gain some useful backlinks. It won't be enough to get you where you want to go on it's own, but it can certainly be part of the journey.

Contributed by mulberry on March 25, 2010, at 8:58 AM UTC.

PLEASE VISIT THE CONTRIBUTOR'S WEBSITE
Dish Network Work From Home
Dish Network's affiliate program
www.squidoo.com/dish_network_work_from_home

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Very interesting. You talk about cross linking but I don't see you doing it in this Qondio. How come?

In fact commenting appropriately on the blogs that others write can build backlinks from your signature line as well.

I have done this in the past. How can you tell if the backlink is a "DoFollow" link?

Bill Coughlin Mar 25, 2010 09:51

CONTRIBUTOR'S REPLY

I do link to some of my lenses and hubs from Qondio articles (both Dofollow and no follow) but I tend to do it only at the end of the article. I don't use it in my sig. here but probably should. Of course I have links to my other content in my bio section.

Often the site you are using will tell you if they use DoFollow or No Follow links. If you use IE, you can open a page, click on View and then Source. It will allow you to see the code. You can then see if the link shows as do follow or no follow. It can be a bit overwhelming to look at so choose a short page with little text.

Good intel. Incidentally, there is a software application that you can get (free version or pro version) that identifies blogs that allow Do Follow links in the comment field. It is called Fast Blog Finder.

June Campbell Mar 25, 2010 11:07

CONTRIBUTOR'S REPLY

That's very helpful, thanks for the tip.

Very useful information, Christina. I'll have to read this many times to get it through my old brain. I know that I need to learn these procedures, but it takes time.
Thank you for sharing.
Best to you.
Frederick

frederick Mar 25, 2010 15:45

CONTRIBUTOR'S REPLY

Well, I hope it's useful for you. I am sure no one learns anymore slowly than I do.

Hi Christina, I appreciated this article as I'm not very well versed in this aspect of the Internet. I am here in Qondio having a look around, for now. I'll be following your articles and writing one of my own soon. Cheers

Laraine Mar 25, 2010 19:20

CONTRIBUTOR'S REPLY

Thanks for stopping by, I'll be looking for your intels!

I read this twice, Christina, but could not figure out what mistake you refer to in your title...?

Janet Jenson Mar 25, 2010 23:35

CONTRIBUTOR'S REPLY

I probably didn't word this to make it clear. But, what I was referring to is the mistake of not cross linking your own content. In our push to establish backlinks across the web, some beginner's don't understand the need to use your own content to do some of this. (I've gotten questions about it from beginner's on Squidoo)

Thanks for the great advice, Christina.

James Emery Vigh Mar 26, 2010 08:36
I am sure this is an excellent article since Fredrick says so but to me it is totaly a foreign language. Can you write an intel that exaplains what dofollow don't follow tab clouds and all the other "big" words mean and how to do or don't do what it is your are saying here???

Deborah May 12, 2010 19:55
A terrific intel about Backlinks & linking to related content - even if it's your own!

Andrew Goulding Aug 22, 2010 04:28
Hi Mulberry, useful advice and insights as always.

Glad I found you on here, always nice to come across someone you know.

BrianRS Aug 31, 2010 04:08

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